Htc Joins Forces With Under Armour To Create Fitness Wearables

HTC has partnered up with Under Armour to create a series of wearables devices for athletes that will work with the latter’s newly released UA Record app.  HTC’s Connected Products team is working closely with designers Under Armour’s on these wearables. While the companies did not unveil any specific product, they expect to launch a few products in the market in 2015. This partnership with Under Armour is another move from HTC to further diversify its business. The company has already branched from its core business of making smartphones into creating apps, devices and services like HTC Zoe and the RE Camera. In 2015, the company further expects to launch multiple health and fitness wearables, home products and more aside from smartphones. The UA Record app is the first serious fitness and health tracking app from Under Armour. The app was also unveiled at the CES press conference and packs the best of MapMyFitness, which was acquired by Under Armour in 2013, and the company’s Women app.